Professional Services

Search Engine Marketing

• Search Engine Optimization (SEO)
• Search Engine Submission (SEM)

Search Engine Optimization is a subset of search engine marketing and needs an understanding of:

• How Search Engine Algorithms Work
• How to Perform Keyword Research to Choose the Perfect Keywords
• How to Write Killer Titles and Well-Written Meta Tags
• How to Write Content Rich Text With the Correct Balance of Keywords
• How to Determine Your Targeted Audience
• Web Standard Coding to Help Search Engine Placement
• Which Design Features that can Help or Hurt your Site

Search Engine Optimization is best when applied as a the website is developed. If this is not possible, it can be applied to most pre-existing sites without making very noticeable difference, but changes that will have an impact on search engine placement.

Search Engine Submission (SEM)

In order to prepare your site for search engine submission, an XML sitemap must be generated. It will allow your site to receive faster attention from Google, Yahoo and some of the other search engines.

Next your website needs to be submitted to the "free" search engines and directories, a handful of pay for inclusion search engines, proprietary search engines that apply to your business or organization and depending on the nature of your business you may want to use the "Pay-for-Click" search engines. Please note not all businesses receive a return on investment (ROI) with "Pay-for-click".

CKFS will advise you as to which search engines and directories will return the best ROI for you business. Each business is unique and different strategies may apply.

CKFS Web Page Design, LLC - 246 Scott Dr., Lancaster, Ohio 43130
Phone & Fax: 740-653-7018 ... E-mail

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