If your site is still not mobile friendly or you can’t figure why it is not mobile friendly, make sure you avoid the following:
1. Flash – use HTML5 instead of Flash for multimedia. If content requires Adobe Flash, it is no longer playable on iPhone or Android versions 4.1 and higher.
2. Text that is not readable without zooming.
3. Horizontal scrolling – make sure your page sizes content to the screen so there is no horizontal scrolling
4. Links too close together – make sure your links are far enough apart and large enough text to aid in tapping.
CKFS mobile friendly sites have moved up in the Google search engine rankings and more pages are being indexed per site.